Best Times to Post Content on Social-Media in 2022 To Increase Engagement

18 May 2022
Best Times to Post Content on Social-Media in 2022 To Increase Engagement  Image

As people sought a way to communicate during the COVID-19 pandemic, social media gained in popularity. As many of us stopped commuting and our schedules altered as a result of the pandemic, the optimal times to post on social media platforms like Facebook, Instagram, Twitter, and LinkedIn shifted as well (and some even joined The Great Resignation). This means it's the ideal time to revisit the optimal social media posting timings. Brands had to pivot as well as viewers during the pandemic. The time you post determines whether or not your social media marketing strategies are successful. Given below are some of the best times to post content on social media in 2022 to increase engagement. 

Best Times to Post Content on Social Media in 2022 To Increase Engagement 

What is the optimum time to publish on social media? That is the million-dollar question. You can use a variety of channels for your business on the internet, including Facebook, Instagram, Snapchat, Twitter, Pinterest, TikTok, YouTube, and others. To connect with your audience, you must first select the appropriate social media site or platform. 

However, early am on a weekday is the optimum time to post on social media. When your audience wakes up in the morning and scrolls through their favorite platform, your post will be one of the first things they see. (It's still pretty much agreed that Saturdays are the worst day to post.) 

This information is especially useful for brand new social media accounts that are just getting started. Once you have an audience, though, you may utilize a variety of tools and services to determine the optimal days and times to publish for your specific brand, which may differ.

If you want to boost your brand's engagement, you might want to investigate social media advertising. Learn more about how to design, build, and deploy successful social media advertising campaigns at our upcoming virtual workshop. 

Best Time to Post Content on Instagram

Though Instagram began as a basic photo-sharing software, it has evolved into a full-fledged shopping app with influencers selling brands' products and services. On Tuesdays, between 11 a.m. and 2 p.m., and Monday through Friday, between 11 a.m. and 2 p.m., is the greatest time to post on Instagram.

For business objectives, many companies have shifted to Instagram. Instagram has added various new features in the previous few years, including Reels, Instagram Shopping, and other entertaining improvements. Brands may use Instagram to share new material, whether it's high-quality photographs, an entertaining reel, or even infographics.

Best Time to Post Content on Twitter 

Twitter is a popular tool for sharing up-to-the-minute (or even second!) news updates in 280-character bursts. According to recent research, the optimal time to publish on Twitter is early in the morning on weekdays: ideally, 8 a.m. on Mondays and Thursdays. If you need to post on the weekend, aim for a little later in the morning when Twitter users are awake. Because tweets are so transitory, don't be afraid to schedule them (or type them up right now!) at any time of day. On Twitter, unlike other networks, you can't really over-post.

Best Time to Post Content on LinkedIn

LinkedIn is the largest online professional networking site in the world. According to recent research, the optimum time to post on LinkedIn is around 9 a.m. on Tuesdays and Wednesdays. However, because LinkedIn's algorithm values quality, relevance, and trending content over recency, the time you post on LinkedIn may not matter as much as it does on other platforms. 


Best Time To Post Content On Facebook

While Facebook remains the most popular marketing platform worldwide, we've noticed an intriguing trend in when the most engagement occurs in 2022. Previously, the mid-morning hours ruled, but the early morning hours appear to have taken over.

When comparing the statistics to last year, there are a few more "off" occasions for Facebook. Early mornings and mid-mornings on weekdays continue to have higher engagement and have become much more advantageous times for brands to acquire eyes on their content. To know more, read this article. 

It's Better To Find Out Your Own Optimal Times To Post On Social Media 

Though knowing the best times to post on social media is useful in general, many things might influence the optimal time to post for your specific business. Depending on your sector and target audience, the optimum time to publish on social media may differ. To figure out the optimal times to post on social media, you may have to undertake some data mining and analysis on your own. Also, knowing when the most popular times to publish will assist you to post at a time when there is less competition for engagement. Here are some suggestions for figuring out the optimal time to publish on social media: 

  • Find Out When Your Target Audience Is Most Active Online: When do you think your ideal customer is online the most? Many social media algorithms place a premium on recency, displaying the most recent postings first to users. Posting while your fans are actually online is the easiest approach to increase engagement. So, check your Facebook and Instagram statistics to see when your fans are online, and publish when they are!

  • Find Your Previous Best-Performing Posts: You already have some answers in your data about the optimal time to post online. Check out your most popular posts recently. What time did they go up? This can help you figure out when the optimum time is to post in the future. You can use various in-built analytics social media platforms to get a proper understanding of this data. 

  • Examine the Posts of Your Competitors: It's usually a good idea to look at your immediate competitors' social media feeds to see what they're up to. Examine when their best-performing pieces were published, just as you would with your own (or even complete a full competitive analysis). You may detect certain patterns, or you may be able to reverse-engineer their tactics.

  • Keep Track of Your Traffic Sources: Are you getting any social media traffic to your website? If you don't set up website visitor tracking for your site, which is the first step, you won't know. Google Analytics is the best 

  • Check The Time Zone Twice: This one appears straightforward, but it is frequently overlooked: Make sure you're blogging in the time zone of your audience, not your own (if they differ). You can post in the morning or early afternoon if the majority of your readership is American. If your target audience is in the United Kingdom, for example, you'll want to post at the correct Central European Time. If you have a large segment of your audience in a different region, you may want to consider setting up a second account or handle for them. If you have a global audience, you might want to explore posting 24 hours a day, seven days a week.

  • Optimize & Test: After you've completed your research, it's time to put your findings to the test by scheduling or publishing your posts to see if posting at the times you believe would result in high engagement. You can also use other methods to evaluate material, such as A/B testing, which involves posting the same content at different times to determine which one receives the most attention.


Despite the fact that we have done our best to address this question for you, there is no universally optimal time to publish on social media. However, by following our guide and analyzing your own data, you can enhance your posting schedule, increase interaction, and, perhaps, raise the return on your social marketing campaign. It's also important to remember that social media trends and the optimum times to publish are constantly shifting. 

Category : Marketing Strategies
By Harkirpal Singh
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