You've worked hard to create a website that appropriately represents your brand. The most crucial step after that is to drive traffic to it. More leads, conversions, and revenues can result from increased website visitors. Even the slightest increase in traffic can have a significant impact on your business.
There are numerous strategies for attracting site visitors, some of which are more effective than others. In this tutorial, we've prepared a list of both paid and free tactics for driving traffic to your website. The top 10 ways to bring traffic to your website in 2022 have been given below.
Top 10 Ways To Bring Traffic To Your Website in 2022
1. Write Attractive & Organic Content
Organic content is one of the finest free strategies to generate visitors to your website. This type of content is free and can be located using a keyword search. It can be housed on your website's blog, knowledge base, or resource page. After you've created a blog, you should produce entries that include frequently searched keywords, phrases, and inquiries.
Then, improve your blog entries for SEO by including high-volume keywords in the header, content, URL, and meta description. Once you've ranked at the top of the first page of search results, a single blog article might generate hundreds, if not thousands, of clicks every month. According to estimates, the top five organic results account for more than 67 percent of all clicks on the first page.
2. Publish Evergreen Content
Consider evergreen content to be a "present that keeps on giving." There are plants that stay green and fresh all year, just like in gardening. You want your content to be constantly relevant to your readers, so write about timeless issues.
A blog related to an "SEO case study" can be a terrific method to attract traffic to your website, but it will only be relevant for a few weeks out of the year. As a result, fill your content bucket with evergreen themes that will always be relevant to your target demographic at any moment. The more evergreen posts you have that rank for high search volume keywords, the more steady your website visitors will be.
3. Try Targetting Long-Tail Keywords
On average, pages optimized for long-tail keywords rank 11 spots higher. Moving up the SERP (search engine results page) results in more clicks and, as a result, more traffic to your website. Long-tail keywords are longer phrases with more than three words. Long-tail keywords, despite having a smaller search volume, can be more closely aligned with the searcher's purpose.
They are also adept at responding to voice search inquiries and assisting search engines in determining topical relevancy. Using long-tail keywords in your content strategy gives you a competitive advantage and may result in a higher click-through rate (CTR).
Finding high-volume keywords, watching your ranking pages, position adjustments, featured snippets, backlinks, and other factors can be complicated and time-consuming. This is why, to automate, measure, and report significant changes on your website, you should employ keyword research tools.
It would benefit your web traffic if you had a clear knowledge of why a strategic article or product page's ranking declines and were informed to rectify it. Ahrefs, Semrush, and Rank Rager are three of our favorite SEO tools for providing quick, easy-to-understand results.
5. Drive Traffic Through Targeted Social Media Advertisements
Organic social media marketing is a highly effective free method of driving visitors to your website. Nonetheless, you're frequently confined to exposing your content to the same followers over and over. You may reach new audiences at scale by running sponsored ads and sponsoring posts on social media.
There are numerous social media platforms to examine, such as Facebook, Instagram, LinkedIn, Twitter, TikTok, YouTube, and Pinterest. Choose the platform on which your target audience spends the majority of their time. It's simply a matter of assessing the various channels and then allocating funds and attention to the network that delivers the most quality traffic. When creating your campaigns, choose the advertising objective "Traffic." This instructs the algorithm to deliver your adverts to individuals who are most likely to visit your website.
6. Outrank Your Competitors Using Paid Search Ads
Are there any keywords that you simply aren't ranking for on the SERP that are critical to your product or business? You may rank above organic search results for a list of keywords by using Search Engine Marketing (SEM) and Google's Paid Search Ads, also known as AdWords.
Paid Search Ads are a tried and true approach for increasing website traffic because consumers with high purchasing intent are already using search engines to shop or learn something. You can direct users to your website or even develop a lead generation landing page.
7. Increase Your Engagement On Social Media Platforms
Regardless of who your target audience is, they are almost certainly on a social network somewhere. Even if your market is small, you may build a following by being consistent and providing original, high-quality content.
Post about your industry, products, and services to entice followers to visit your website to learn more. Customer service and involvement can also be done on social media, which helps to grow your community. Grow and maintain your social media profiles, and your fans will provide a steady stream of traffic. Outline your strategy in advance with a marketing plan to assist you to manage your efforts.
Here's how you can increase your traffic through social media platforms:
- Create blog posts and other interesting content.
- Include links to your websites on your profiles, such as in your bio.
- Include social sharing buttons on your website to broaden your audience.
- Engage with your followers and respond to their remarks/comments
- Make use of relevant hashtags.
- Share company news.
- Organize competitions and prizes that require users to take action on your website, such as signing up for your newsletter.
- Customers should be tagged, and User Generated Content should be used.
- Collaborate with influencers.
8. Attract Visitors From Your Youtube Channel
YouTube is the world's second-largest search engine, after Google. People use YouTube to view guides and tutorials, which are among the 5 billion videos watched on the platform each day. As a business owner, you may use the platform to bring traffic to your website for free.
Create a YouTube channel and include links and calls to action that will bring users to your landing sites. Another benefit of using YouTube for visitors is later repurposing the videos and putting them into blog posts to boost SEO. Don't forget that you may use them for social media posts as well.
9. Make Sure Your Website Is Fast & Mobile-Friendly
The speed of a landing page affects both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) performance. Furthermore, more than 70% of internet users are more inclined to return to a mobile-friendly website. Keeping these variables in mind, you should create a mobile-optimized website that loads quickly to preserve your ranking positions, user return rate, and, as a result, website traffic. It's also critical that you use a fast and dependable web host with an SSL certificate (which JoonWeb proudly does).
Here are some ways to improve your site performance:
- Make an effort to keep your web design as minimal as possible.
- Make the buttons large enough to be clickable on mobile devices.
- Take note of the readability of your fonts.
- To avoid delayed loading times, use image file sizes that are appropriate.
- Choose the third-party codes with care (some can slow down your mobile loading speed)
10. Using Email-Marketing
According to statistics, more than 85% of marketers utilize email marketing to generate traffic to their content. This places email as the third most preferred content distribution medium, after only social media (90%) and the company website or blog (90%).
Use email marketing tools for newsletters and drip campaigns to publish your most recent blog entries or to notify customers of store promotions. It's a great approach to keep users coming back to your website because there are so many areas to insert links and calls to action.
Make your subject lines memorable because they are one of the most important elements in open rates. For mobile compatibility, keep subject lines to 25-30 characters. Use powerful calls to action to boost the number of people who visit your website. Make time-sensitive marketing available.