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Content strategy

Content Strategy refers to the high level of planning, governance, ongoing management, and execution of any content, to support prime initiatives of the business. Significantly, it’s the brand’s proper process to drive sales, engagement, leads, and other outcomes of businesses through content. It's kind of a higher-level process of planning, it is important as it’s the nuts-and-bolts strategy of creating, publishing, and promoting content. In content strategy, SEO is significant in helping to identify audience searches that amplify the content created. 

A content strategy is worthful and time worthy all depend upon how you define it worthful. Simple means you don’t have to only determine the investment but defining the goals you want to attain with your content is important. If done relevantly, a content strategy should bring enough business to sum up what you have invested.
It requires measurement of the results to be maintained, which means you don’t have to think about visitors on site but also how visitors got there. High traffic is great as you always need to track for conversions, however, it would not help you to pay, therefor which pages are getting the highest conversion rate is important.
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