Email marketing is something that outperforms all online marketing strategies, that includes content marketing, PPC, and SEO. It's an important strategy that is cost-effective, businesses could promote their products and services, to reach customers and connect to the world. It's a return-on-investment kind of marketing, where a business spends $1, one can expect $42.
Email marketing is a direct marketing channel, with over 4.5 billion users, it's a key player in marketing. Email marketing plays a vital role in a business’s marketing strategy by building connections, lead generation, and brand awareness.
Getting click-throughs for pages of your website is the biggest benefit of email marketing. It does not only boost referral traffic but even drives consumers’ interest in your business. It's an effective promotional channel for high-value content a company creates on its website. It helps boost traffic to your web pages, blog posts, and product pages. Out of various channels, email constantly outperforms the most, as it has a great conversion rate.
