Twitter is a social media platform with the main goal of connecting users and enabling them to express their ideas to a large audience. Twitter has a character restriction of 280 and allows businesses to communicate with their customers about their opinions, promotions, and personalities.
Twitter is a great place to build a narrative, spread news & promote your brand, business, product, or work. Twitter can be a very useful channel for expanding your audience and giving them insightful stuff to read before becoming consumers.
The character limit can also assist you in coming up with brief and intriguing adverts, such as a mention of a webinar your company is hosting or a link to a free e-book.
It's crucial to remember that you can use Twitter to promote your goods or services, but you should only do so seldom. Like any social media marketing campaign, your main goals should be to increase brand awareness and draw an audience with helpful content.
If you are in PR, you might think about posting updates about one of your clients on Twitter. For example, you could tweet about the launch of a client's product or an upcoming event.
