Digital Marketing Through Twitter: Best Time To Post On Twitter In 2022 For Engagement

25 May 2022
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Digital Marketing Through Twitter: Best Time To Post On Twitter In 2022 For Engagement  Image

Because of its transitory nature, Twitter urges its users to publish more. According to social media statistics, 50 crore Tweets are sent every day. That's the equivalent of almost 9000 tweets per second! Isn't that exhausting? How are you going to gain more interaction and clicks on your Twitter timeline amidst all of this noise?

The optimal time to post is one of the contributing aspects to generating the most clicks and interaction. One promising strategy to improve your brand's presence here is to provide clever and entertaining content while your audience is online. Finding the optimal moment to post on Twitter, on the other hand, might be difficult. In this blog, we will talk about digital marketing through Twitter & the best time to post on Twitter in 2022 for engagement. 

Why is it vital to post at the proper time?

The chronological feed is back in the game thanks to a recent upgrade in Twitter's algorithms, making the timing of your updates more important than ever before. For the past 6 years, Twitter's feeds, like those of other social media networks, have been based on interaction or popularity rather than reverse chronology. Twitter now allows users to switch their feeds from "Top-ranked tweets" to "Latest post tweets" with a single click, based on user feedback. 

How to find the best time to post on Twitter in 2022? 

Digital Marketing through Twitter is a little bit complex but very effective. When most of your Twitter followers are online, it's preferable to publish. This is an obvious choice. Finding out when your audience is most likely to retweet, comment on, or share your content, on the other hand, confuses the topic and turns it into a strategic debate. This article looks at how to use Twitter effectively to get the most out of your content marketing efforts. 

When is the most effective time to tweet on Twitter?

  1. Tuesday & Thursday-  Between 9:00 & 11:00 Hours
  2. Wednesday-  Between 9:00 & 15:00 Hours

Note: Saturday is the worst day for tweeting.

One of the first places people go for news and updates is Twitter. Customers can also use it to directly contact brands via tweets, mentions, and direct messaging. Any company that uses Twitter should have a social media customer service plan.

The most popular and greatest time period for posting on Twitter appears to be 7 AM. to 9 AM. on Fridays, with Wednesdays at 9 AM. also being popular, with engagement levels maintaining high throughout the day. Saturday, on the other hand, was the worst day for tweeting. Posting from noon to 6 PM and advising against working on weekends.

How frequently should you post on Twitter?

Because tweets come and go at the speed of light, you might be tempted to post as much as you can to keep your audience's attention. Don't give in to the temptation. About three times every day, your brand should tweet. If your social content strategy includes a sufficient amount of new, original content. To interact with their audience in all time zones, global brands should post around the clock. It's pointless to post substandard content only to meet the three-times-per-day target. Your Twitter interaction will drop as your audience grows tired of your bard content.  

Examine your Twitter analytics to determine when is the optimum time to post

Twitter Analytics provides a detailed breakdown of your Tweet impressions, profile visits, and other interaction metrics. You may also utilize Twitter Analytics to track your progress over time and come up with fresh posting methods as you go.

To receive a thorough picture of your account's engagement during the last month, go to the analytics area of your Twitter account. You may find detailed information on your tweet activity in the "Tweets" section. You can select how far back you wish to see your tweets' activity statistics in the top right corner.

Twitter Analytics provides a detailed breakdown of your Tweet impressions, profile visits, and other interaction metrics. You may also utilize Twitter Analytics to track your progress over time and come up with fresh posting methods as you go.

1. To receive a thorough picture of your account's engagement during the last month, go to the analytics area of your Twitter account. You may find detailed information on your tweet activity in the "Tweets" section. You can select how far back you wish to see your tweets' activity statistics in the top right corner.

2. Hover over the graph to see the tweet activity data for a specific time period. It will provide you with a fast overview of how many tweets you've sent and how many organic and paid impressions you've received on a given day. 

Tweet Activity

3. You can also see your most popular tweets, as well as their impressions, engagement, and engagement rates. You can quickly determine what type of information is most effective for you.

Twitter activity 3
Twitter activity 3 

4. On the right side, you can see a graphical representation of the engagement rate, clicks, retweets, likes, and replies.

These many informative insights into account will help you evaluate your best time to post on Twitter with ease. Now it is time to test the data you have collected.

Best Time To Post On Twitter In 2022 For Engagement  

Tweet rankings are based on engagement, according to current Twitter algorithms. All brands have the same purpose in mind when they post on Twitter. That is, to make an emotional connection with their audience. These four buttons encourage others to interact with your Twitter post:

Twitter Buttons

Creating an intriguing Twitter post now takes some time and effort. You must be innovative, insightful, and in tune with your brand's tone to stand out amid the other brands' tweets. So, after all that effort, it would be discouraging if you didn't get any engagement simply because it was uploaded when your audience wasn't available to engage. For your convenience, below are some general posting patterns. 

  • During working hours, from 9 AM to 5 AM there is the least amount of engagement.
  • Tweets sent between 2 AM and 3 AM attract the greatest interaction on average.
  • Between 8 and 11 PM, the most retweets and likes are received.

To know more about effective times to post on social media, click here

Important Takeaways

One interesting finding is that the ideal times to promote Twitter engagement are the polar opposite of the most popular hours. In a nutshell, this is what we can say:

  • The majority of Twitter exchanges take place in the early morning or late at night. Users like to use social media shortly after waking up or before going to bed.
  • People are too busy throughout the workday to look at their phones and connect with your brands' content. If you want to find engagement, stay away from regular work hours. 

Final Verdict 

With new algorithm updates in effect, you now understand the importance of tweet timing. Sending tweets during your brand's peak hours will help you engage with your audience more effectively and attract more promising prospects. To discover the optimal moment, use the principles outlined in this blog. Use general popular time as inspiration, examine your data with Twitter analytics, and use tools to discover the optimum time. This way you can determine the best time to post on Twitter in 2022 for engagement. 

Category : Marketing Strategies
By Harkirpal Singh
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