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Marketing is the process of showcasing and promoting a business's products in the most effective manner. The majority of companies today practice a certain form of Marketing techniques to promote their products & boost company image. Most common form of marketing today is Digital marketing. Digital marketing includes Search Engine Optimization (SEO), Pay-per-Click (PPC), Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing,  Marketing Analytics, Affiliate Marketing. 

Other forms of Marketing include- Outbound marketing, Inbound marketing, Affiliate marketing, Advertising, Influencer marketing, Outreach marketing, Email Marketing, Guerilla Marketing, Referral Marketing, Acquisition Marketing, Retention Marketing & more. 

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